PHYSICAL DESIGN

I build spaces that

work in steel, wood, light,

and story.

Edward working on the wiring for the Ghost Train refresh at Luna Park in 2024.

Edward working on the wiring for the Ghost Train refresh at Luna Park in 2024.

Physical design is where technical systems and experience design converge to create environments that are both structurally sound and emotionally compelling.

My work involves designing and delivering immersive attractions, themed installations, and large-scale physical activations using integrated digital and fabrication workflows.

I use tools such as 3D scanning, CAD, Blender, and VR pre-visualisation to prototype and validate ideas before construction, ensuring accuracy, efficiency, and buildability. Alongside this technical foundation, I focus on how people move through and feel within a space, shaping lighting, form, interaction, and narrative to create memorable experiences.

This combination of engineering-led planning and experience-driven design allows me to translate creative concepts into durable, real-world environments that perform reliably and resonate with audiences.

Below are some select pieces of my previous work.

A higher up view of patrons early of an evening, showing the decorative lighting around the event stage in 2024

Design and Engineering work for the largest Halloween party in the Southern Hemisphere.

A large dinner scene with skeletons laughing over food

Reimagining Luna Park’s heritage listed Ghost Train.

Audrey 2 small puppet on stage performance of Little Shop of Horrors

Animatronic and mechanical puppets for a stage production.

planchette on ouija board carve Edward Felix

An animatronic Ouija board that could silently spell out programmable messages.

Edward and Jazza working on the box

A laser cuttable art box that could be folded up and used on the go for the youtuber Jazza.

The internals of a 1 meter tall furby animatronic made for a birthday party

A 1-meter tall Furby animatronic to terrify party guests.

Comparing different sizes of control board made to run effects for both haunted houses and a ghost train

A flexible control board made to run Ghost Train and Haunted House scares.

Edward working on some of the materials used in Dani Stewarts incredible Fashion pieces

A custom material solution for a Melbourne fashion designer.

A dalek being photographed in Edward's kitchen in Mlebourne

Invading planet Earth from a small corner of Melbourne.

edward felix logo white flat