ABOUT
A designer who welds.
An engineer who tells stories.
A registered engineer with over a decade of experience building immersive worlds; in VR, in steel, and everything in between. Based in Melbourne, working with teams worldwide.
Edward Felix giving a talk at VRAR Expo China 2025 on immersive world design.
Edward Felix working on one of the larger Audrey 2 animatronics.
Who I am
I’m Edward Felix, a designer-maker who loves creating experiences, whether they’re digital, physical, or somewhere in between.
I started with a curiosity for how things move, how light and sound tell stories, and how technology can surprise us. Over time, I learned both the creative side and the engineering side; prototyping designs, refining VR spaces, building real-world experiences you can walk through.
Now, I lead teams and solo projects alike; from designing VR features and progression systems, to designing immersive event spaces and ride experiences that delight people of all ages. I take pride in bringing ideas from sketches and pre-visualisation through to full installation, and making sure every detail hits just right.
WHAT DRIVES ME
Thoughtful worlds.
Clear systems. Real craft.
What drives me
Design that connects
I care about how people feel inside an experience; the surprise, delight, and small moments that make something memorable.
Clarity and craftsmanship
Whether it’s a VR reward system or a themed attraction, good work comes from clear thinking, careful communication, and attention to detail.
Collaboration and learning
I love working with artists, engineers, fabricators, and creative teams, and I’m always interested in new tools and better ways of making.
What I do
Digital and VR design
Feature pipelines, user experience, progression and reward systems, interactive storytelling, and spatial design.
Physical experiences and events
Themed spaces, ride and attraction design, event builds, installations, and practical show engineering.
Concept to completion
Sketches, VR previsualisation, technical design, fabrication planning, install, and maintenance thinking.
A Bit More…
I live in Melbourne, Australia, but I’ve worked with collaborators around the world. I believe location doesn’t limit ideas! Driving across time zones, working with remote teams, I’ve found those collaborations often spark the best creative ideas.
If you have an idea you want to bring to life, let’s talk.
Media
GET IN TOUCH
Have a world that needs building?
Whether it’s a VR experience, a themed attraction, or something that doesn’t exist yet – let’s talk!
