Edward
Felix
I’m Edward Felix, a designer-maker who loves creating experiences, whether they’re digital, physical, or somewhere in between.
I started with a curiosity for how things move, how light and sound tell stories, and how technology can surprise us. Over time, I learned both the creative side and the engineering side; prototyping designs, refining VR spaces, building real-world experiences you can walk through.
Now, I lead teams and solo projects alike; from designing VR features and progression systems, to designing immersive event spaces and ride experiences that delight people of all ages. I take pride in bringing ideas from sketches and pre-visualisation through to full installation, and making sure every detail hits just right.
Design that connects: I care about how people feel. I want moments that stick; the surprise, the delight, the “wow, I didn’t expect that.”
Clarity & craftsmanship: Whether building a virtual reward system or designing a themed attraction, I believe good work comes from clear thinking, good communication, and attention to detail.
Collaboration & learning: I love working with creative folks, engineers, artists, and everyone in between. I enjoy building teams, mentoring others, and constantly learning new tools and ways of seeing things.
Digital & VR design: Feature pipelines, user experience, progression & reward systems, interactive storytelling.
Physical experiences & events: Themed spaces, ride & attraction design, event builds, installations, and everything in between.
Concept to completion: Sketches, pre-visualisation (yes, I use VR for that too), technical design, build, installation, and maintenance.
I live in Melbourne, Australia, but I’ve worked with collaborators around the world. I believe location doesn’t limit ideas! Driving across time zones, working with remote teams, I’ve found those collaborations often spark the best creative ideas.
If you have an idea you want to bring to life, let’s talk.