EXPERIENCE DESIGNER AND ENGINEER

I build worlds that people

walk through,

virtual and real.

50M+

30+

30k+

10+

Designed to be inhabited.

Immersive experiences spanning VR worlds, themed attractions, animatronics, and large scale public events.

The fortune teller machine with performer lit and inside, ready to lunge through the "broken glass" at unsuspecting passers by

Physical Design

Interactive environments for games and immersive experiences, particularly in virtual reality. Using tools such as Blender and Unity, I design spaces that are atmospheric, readable, and rewarding to move through.

screenshot of walkabout mini golf babylon gardens level with statues at night

Digital Design

Interactive environments for games and immersive experiences, particularly in virtual reality. Using tools such as Blender and Unity, I design spaces that are atmospheric, readable, and rewarding to move through.

13,000+

FIVE STAR REVIEWS

830+

GOLF BALLS DESIGNED

6+

GLOBAL IP PARTNERS

90+

YEARS OF GHOST TRAIN HERITAGE

Edward Felix talking at the VRAR Expo China 2025 about world design

Edward speaking at the VRAR Conference in China in 2025.

ABOUT

Designer who welds.

Engineer who tells stories.

I set at the intersection of XR design and physical engineering; building immersive spaces in VR, then building them again in steel, wood, and light. Based in Melbourne, working with teams worldwide.

SPEAKING

Sharing the crossover.

Exploring how virtual and physical design methodologies have a symbiotic relationship.

VRAR EXPO CHINA – 2025

Reality Check:
Virtual and Physical Building
Methodologies Can (and Should)
Influence One Another

How building virtual worlds changes the way you approach physical construction, and how real-world constraints make you a better VR designer.

GET IN TOUCH

Have a world that needs building?

Whether it’s a VR experience, a themed attraction, or something that doesn’t exist yet – let’s talk!

edward felix logo white flat